In Case of a Cul-De-Sac

April 23, 2007 – 1:37 pm

From Seth Godin, author of The Dip

The most common response to the dip is to play it safe,” Godin says. “To do ordinary, blameless work, work that’s beyond reproach. When faced with the dip most people ‘suck it up’ and try to average their way to success. Which is precisely why so few people end up the best in the world… The problem with coping is that it never leads to exceptional performance,” he adds. “Mediocre work is rarely because of a lack of talent and often because of the cul-de-sac. All coping does is waste your time and misdirect your energy. If the best you can do is cope, you’re better off quitting.

How much are you coping today?

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  1. One Response to “In Case of a Cul-De-Sac”

  2. Thank you, thank you for posting this quote. It’s exactly how I’m feeling, and exactly what I needed to hear.

    By Jennifer Gee on Apr 26, 2007

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